Colloquium IS (November 2, 2018) – Design of a reference model-based approach to support business-IT alignment improvement in co-creation value networks

Dear all,

We are pleased to invite you to our next Colloquium IS that will take place on Friday, November 2, 2018, 16:00 – 17:00 (Paviljoen K.16).

Speaker: Samaneh Bagheri

Title: Design of a reference model-based approach to support business-IT alignment improvement in co-creation value networks

Abstract:

Over the past three decades, business-IT alignment (BITA) has resided among the top ten concerns of organizations worldwide. One of the primary challenges which confront organizations is that BITA is a moving target due to changes in the organization’s external and internal environments. Hence, BITA as a moving target should be improved continuously over time. However, achieving better BITA is difficult, and organizations encounter several problems such as communication flaws and a lack of shared domain knowledge among others.

Addressing BITA might even more challenging in a co-creation value network setting where heterogeneous actors collaborate to realize shared values through design and delivery of customized solution-oriented services. In such a setting, IT provides technical foundations for collaboration and information exchange among actors. This implies that BITA has to be addressed at a network level.

In this presentation, I will introduce a reference model-based approach to support BITA improvement process in a co-creation value network setting. I will explain the research process that has been followed to design this approach.