Samaneh Bagheri & Mohammad Rasouli (Rob Kusters/Jos Trienekens)
Business-IT Alignment in PSS Value Networks: A Capability-based Framework
Product-service system (PSS) or integrated solution is defined as bundles of products and services that meet customer operational needs. Provision of such solutions heavily relies on collaboration among multiple partners include customers within a value network. In this context, advanced information technology (IT) is regarded as a foundation for the operation of PSS value networks. This requires alignment between IT and PSS business strategy. Business‐IT alignment (BIA) refers to the degree to which IT strategy supports a business strategy. BIA in a value network can raise the ability of partners to collaborate more effectively and improve network performance. However, the theory of traditional firm‐level BIA is not tailored to the specific situations of PSS value networks.In this presentation we investigate the applicability of BIA concepts and definitions at a PSS value network level. Alignment in firm-level literature looked at fit between business and IT capabilities. To substantiate this at a PSS value network level, we identified and classified generic value network business capabilities on the one hand and IT capabilities on the other hand. By exploring and discussing the interrelations between the two types of capability, a conceptual framework for understanding BIA in a PSS value network is derived.
Service Orientation in Demand-Supply Chains: Towards an Integrated Framework
Offering customer-centric value through dynamic and networked capabilities is a strategic need in the current business environment. This strategic need can be met by a Service-Oriented Demand-Supply Chain (SODSC) concept. Various direct and indirect notions in different contexts have been developed about SODSC concept. However, the lack of integration between these notions can easily lead to confusion. This presentation aims to counter this confusion by providing a framework for structuring various related notions. Based on a cybernetic system approach, the service-oriented value, partnership and control aspects of SODSC have been investigated respectively. On the basis of a distinction between demand and supply chain perspectives, two distinct dimensions of service orientation have been explored in each of the aspects. The resulting integrated framework, visualized by three related two-dimensional matrices and illustrated by real cases, offers the possibility to characterize and analyze the various SODSC notions.
After these talks a drink will take place in the PVOC