The business value of big data: opportunities and challenges
Information and communication technologies are used to store and analyze increasing amounts of digital data. Although numerous advantages are associated with big data, research on the business value of big data is scarce. This presentation will report on some projects undertook towards identifying opportunities for obtaining business value out of big data. Two models will be discussed, which provide support (e.g., to decision makers/ stakeholders) in understanding how to derive value from big data.