Presentation Llanos Cuenca

Dr. Llanos Cuenca González is an Assistant Professor in Enterprise Management and Management Information Systems at the Polytechnic University of Valencia (UPV) in Spain. She is a computer science engineer and received her Ph.D from the UPV. She is member of Research Centre on Production Management and Engineering (CIGIP). She has participated as a researcher on several Spanish and European projects. In these projects, she worked on issues related to Production Management, Supply Chain, Enterprise Modelling and the use of ICT in industrial enterprises. At this moment her research lines focus on Interoperability, Enterprise Architectures, Strategic Alignment and the use of ICT in these areas. As result of this research, she has published several papers in international conferences and journals.

Duration visit IS-group: Jan 8 – Feb 10 2013

Speaker:
Llanos Cuenca 

Event Details

Title:
Alignment of business strategy and information technology strategy from an enterprise engineering perspective

Abstract:
Although potentially, incorporating information systems and information technology (IT) into organizations offers significant returns, it involves considerable risks. Besides, these risks increase when a strategic plan for this incorporation is not provided. Enterprise engineering (EE) facilitates formal dialog in enterprise design.
Business and IT alignment (BITA) enables and drives the IT strategy jointly with the business strategy. The IT mission, objectives and plans support, and are supported by the business mission, objectives and plans. It can be addressed by these two questions: (1) how is IT aligned with business and; (2) how should or could business be aligned with IT. This alignment process evolves into a relationship where IT and other business functions adapt their strategies together. The strategic alignment model, proposed by Henderson and Venkatraman, is composed of four quadrants that consist of three components each one. These twelve components define what each quadrant is as far as alignment is concerned. All the components working together determine the extent of alignment for the company being assessed.

Enterprise architectures (EA) enable alignment. Business and information systems can be modelled together in a common organizational framework. In this case, business and IT domains are integrated and are visible in a common framework. Every EA contain views within their frameworks; however, life cycles, building blocks and how the building blocks fit together are not defined by all of them, thus making the alignment between components difficult.