BPM cluster meeting (12 May 2017): Presentation by “Bambang Suratno & Rick Gilsing”
We are pleased to invite you to our next BPM Cluster Meeting that will take place on Friday, Feb.12, 2017 — 12:30 – 13:30 (Paviljoen K.16 )
Please find below the information about the talks.
Speaker 1: Bambang Suratno
Title: (Towards) Operationalizing Service-Dominant Business Models into Business Process Models
Abstract: The new trend of service-dominant business, which produces so-called value-in-use as a competitive advantage, demands rapidly changing business models and collaboration of organizations in a cross-organizational business network. As information technology nowadays largely contributes to the way of delivering business services to the customers, strong alignment between business models and information technology is critical for business continuity and success. This means that, rapidly changing business models necessitate quick adaptation of information systems to address the need to continually provide support for these business models. However, this support offered by current solutions and approaches is very limited. Recent works, on the other hand, have brought key contributions and opened new research directions in designing service-dominant business. Accordingly, business models can be operationalized using service compositions that bring together loosely-coupled business services offered by the organizations collaborating in the business network. However, these works provide tools and techniques to structure the service-dominant business design only at the conceptual level in a limited way. Therefore, there is a need for a structured, systematic, and repeatable method that will help organizations to implement service-dominant business models into business processes in the form of service compositions at the operational level.
Speaker 2: Rick GilsingTitle: (Towards) A Method for Evaluating the Feasibility of Service-Dominant Business Models
Current business practices are characterized by a shift from a goods-dominant towards a service-dominant logic, focusing on value-in-use for customers. This change in paradigm has strong implications for customer demands, which has become more volatile and complex in nature, requiring organizations to cope with growing challenges of service complexity and business agility. In response, organizations have increasingly started rethinking how and with whom value can be created and delivered, orienting businesses more cross-organizationally. The challenge of designing valid and feasible business models, thus, has become more central in a service-dominant setting.
Recent work in this domain has focused on the design of service-dominant business models, providing tools and methods to support the design process. These approaches, however, stay conceptual in nature: they do not provide insights on whether the designed business models are feasible in practice. Given the networked characteristics of a service-dominant business model, its feasibility depends on whether each stakeholder obtains more benefits than costs from participating in the model. These costs and benefits may be financial, but also non-financial in nature, and depend on the characteristics of the business model design, as well as the stakeholders involved. As the business model implementation is costly, there is a need for a method to help organizations evaluate the feasibility of business models before they are implemented. Therefore, this research will focus on developing a structured, multi-criteria approach, grounded in the characteristics of service-dominant logic, to evaluate the feasibility of service-dominant business models. As such, it will support decision-making on service-dominant business model design.