Research presentation Athlon

Monday, May 11, 12:30-13:30h, we have a research presentation during our monthly cluster meeting in Pav. K16. In the meeting, OML master student Patrick van Beek will present the project he is now performing at Athlon. He is supervised by Mohammad Rasouli and Jos Trienekens. Here’s the abstract of his talk:

Car Leasing companies are an example of companies that are service oriented. They have all kinds of partners doing ‘their work’ (offering services around the car). The car lease company bundles those services and sell it to the customer. However the car lease market is very mature and car lease solutions are seen as commodity.

This research will help Athlon Car Lease to offer something unique for their customer by using the SODSC terminology developed by Mohammad Rasouli. In other words: it will do an analysis of Athlon’s demand and supply chains in the current situation and Athlon’s future vision, both in the context of service orientation. It will do also an exercise on thinking about information quality issues in a service dominant business environment of Athlon, where partners are working together to offer constantly new mobility solutions. Those information quality issues are important for Athlon, so they are ready for it when those issues emerge. And those information quality issues are important for the Information Systems group. The existing literature needs to be updated in the context of our dynamic world today.

Paper discussion meeting on Cloud Manufacturing

Monday, Oct 13, 12:30-13:30h in Pav. K16, Claudia Chituc will present the paper by Zhang et al. ” Cloud manufacturing: a new manufacturing paradigm”, Enterprise Information Systems, Vol. 8, Iss. 2, 2014; see below for the abstract.


Title: Cloud manufacturing: a new manufacturing paradigm

Abstract: Combining with the emerged technologies such as cloud computing, the Internet of things, service-oriented technologies and high performance computing, a new manufacturing paradigm – cloud manufacturing (CMfg) – for solving the bottlenecks in the informatisation development and manufacturing applications is introduced. The concept of CMfg, including its architecture, typical characteristics and the key technologies for implementing a CMfg service platform, is discussed. Three core components for constructing a CMfg system, i.e. CMfg resources, manufacturing cloud service and manufacturing cloud are studied, and the constructing method for manufacturing cloud is investigated. Finally, a prototype of CMfg and the existing related works conducted by the authors’ group on CMfg are briefly presented.

Paper discussion meeting on “Characterizing service networks for moving from products to solutions”

Monday, Sep 8, 12:30-13:30h in Pav. K16, Samaneh Bagheri presents the paper by Heiko Gebauer, Marco Paiola, Nicola Saccani, “Characterizing service networks for moving from products to solutions”, Industrial Marketing Management, Volume 42, Issue 1, January 2013, Pages 31-46; see below for the abstract.


Title: Characterizing service networks for moving from products to solutions

Abstract: Manufacturers of capital goods may not be able to master internally all the relevant service activities for moving from products to solutions. As well, it is rarely economically viable for them to do so. Consequently, they increasingly resort to complex service networks that embrace traditional product-orientated and vertically-integrated supplier–customer relationships. Through multiple case studies this paper identifies four different types of service networks involved in the provision of solutions, and the capabilities necessary for forming and utilizing such networks. The types are: a). vertical after-sales service network, b). horizontal outsourcing service network, c). vertical life-cycle service network, and d). horizontal integration service network. Analyzed through the perspective of the “focal firm”, these network types promote understanding of the movement towards providing integrated solutions for products and services. The service components included in the solution drive the formation of the network along the vertical and horizontal dimensions. The formation and utilization of each service networks type require a specific set of dynamic capabilities (to initiate a specific network formation), and operational capabilities (that allow the network firms to develop, integrate and deliver the service components of the solution), discussed in the paper.

Research presentation on “Switching Parties in a Collaboration at Run-time”

Monday, Jul 14, 12:30-13:30h in Pav. K16, Shaya Pourmirza will present his research entitled “Switching Parties in a Collaboration at Run-time”; see below for the abstract.


Title: Switching Parties in a Collaboration at Run-time

Abstract: During the execution of a service collaboration, a party may drop out for technical reasons or business reasons. In that case, that party must be replaced in the collaboration, at run-time, by a new party. Ideally, the new party can pick up where the old party left. Currently, algorithms exist that can help with the selection and adaptation of the new party to incorporate it in the collaboration. Also, algorithms exist that can help to pick up a business process where it left off.
However, to the best of our knowledge, no algorithms exist that can help a new party in a collaboration to pick up where the old party left off. This paper fills that gap, by providing an overview of the components and operations that are necessary to enable a party in a collaboration to be replaced by another party at run-time. In addition the paper presents a strategy, and the corresponding algorithms, that realize the architecture. As a proof-of-concept, a tool was developed that implements this strategy

Research presentation on “Service-Dominant Business Design”

Monday, May 12, 12:30-13:30h in Pav. K16, Egon Luftenegger gives a guided tour through his PhD thesis “Service-Dominant Business Design”. See below for the abstract.


Service-Dominant Business Design

The Service-Dominant Business Design Framework is presented as steps for doing business design by using four layers: Service-Dominant Strategy, Service-Dominant Business Models, Business Service Compositions and Business Services. The layers of the framework were developed as a set of tools for supporting the Service-Dominant Business Design process. These tools were constructed by using Action Design Research (ADR) and literature review as research methods. By using ADR, Egon worked inside an asset-based financial services company with global footprint for constructing and testing artifacts as management tools that support the Service-Dominant Business Design process.

This presentation is composed by two parts:

Part I : short presentation
Part II: guided tour through the PhD thesis “Service-Dominant Business Design”

In part I, I will present shortly about the whole PhD thesis. In Part II, I will zoom in the PhD thesis about aspects not covered in previous presentations within the IS group.

Paper discussion meeting on “Towards a service-based business model – Key aspects for future competitive advantage”

Monday, Mar 14, 12:30-13:30h in Pav. K16, Mohammad Rasouli leads the discussion on the paper Daniel Kindstrom, “Towards a service-based business model – Key aspects for future competitive advantage”, European Management Journal 28, pp.479-490, 2010; see below for the abstract.


Many product-based companies are seeking to increase their competiveness by moving towards a service-based business model. This research is based on a multiple case study of seven manufacturing companies and by using the business model concept it links managerial activities to a service innovation framework to emphasise how companies can best take advantage of a new service-based business model. Findings indicate that companies need to focus on all areas of their business models in a holistic fashion, and not just change isolated elements. Among other challenges, companies must develop their abilities to build relationships with customers, to visualize the intangible value of their service offerings, and to advance a dynamic service offering portfolio that is adaptive to changing
customer needs.

Paper discussion meeting on “Runtime Logistic Process Orchestration Based on Business Transaction Choreography”

Monday, Feb 10, 12:30-13:30h in Pav. K16, Shaya Pourmirza leads the discussion on a paper by Wout Hofman on “Runtime Logistic Process Orchestration Based on Business Transaction Choreography”, published in Business Process Management Workshops 2012: 550-559. See below for the abstract.


Today logistic systems are business document based, e.g. processing ship manifest, load lists, declarations, and shipping instructions. Business processes are organized in handling these business documents in the context of framework contracts with business partners. Implementations of new requirements like the Entry Summary Declaration 24 hours before the goods are actually loaded on a vessel are therefore difficult to implement in those systems. Furthermore, these systems have difficulties in configuring business processes in a dynamic environment in which processes are configured for one specific business transaction. This paper proposes a high level logistic process modeling environment supporting logistic services according the business document choreography defined for these services.